Web surveys first found their place in research by replacing the slower and more expensive methodology of self-completion, postal surveys. Now, with technological advancements, online surveys have become the preferred data collection method for many customer satisfaction and staff satisfaction surveys as well as product and service feedback and conference evaluations within many business to business markets.

Since 1998, B2B International has been at the forefront of internet research. Drawing on more than 30 years of research experience, we are able to offer e-based solutions to help companies use the Internet more effectively to conduct market research.

In the last year we have carried out online surveys for some of the worlds largest organisations including BAA, International Paper, RWE Thames Water, Grampian Country Food Group, NES International, World Duty Free and Dow Corning.

There are many different reasons for conducting online surveys including cost savings, time savings and data accuracy levels through automatic routing.

Today, most e-surveys are completed by invitation and this would typically be through an e-mailed invitation. Therefore, if you are thinking about carrying out an e-survey you first need to check the following details

•	Do you have a quality list of respondents with accurate e-mail addresses?
•	Does the target audience use computers and the Internet in their day-to-day working environment?
•	Are you looking for answers to concise questions that lend themselves to being within a structured questionnaire format that can be completed in less than 10 minutes?

If you have answered yes to all the above then an online survey is the right technique for collecting your data. Contact info@b2binternational.com to find out how we can help you with your web surveys.